Hyundai
As a designer for Hyundai, I contributed to key campaigns like Future Positive, the N range, and the Ioniq launch. For Future Positive, I created visuals that communicated Hyundai’s commitment to sustainability and innovation. For the N range, I designed bold, high-energy content that showcased the performance and excitement of the models. During the Ioniq launch, I focused on sleek, futuristic designs to highlight Hyundai’s electric vehicles and cutting-edge technology. Throughout, I worked to translate Hyundai’s forward-thinking vision into engaging and impactful marketing materials.
Future Postive
This campaign aimed to raise awareness of the Pinnacle Programme, an initiative designed to identify and cultivate New Zealand’s next generation of leaders, while also showcasing Hyundai’s commitment to achieving carbon neutrality by 2045. In collaboration with a range of media, production, and creative agencies, the project was executed with a focus on leveraging the unique strengths of each partner.
My role centred around driving engagement across Pinterest, Instagram, and Facebook, where I orchestrated social media activations that aligned with the programme’s values of innovation and leadership, while also highlighting Hyundai’s sustainability efforts in a visually compelling and authentic manner.
IONIQ
I had the unique opportunity to contribute to the launch of the Hyundai Ioniq 5 and Ioniq 6 in New Zealand, playing a key role in promoting these groundbreaking electric vehicles through various digital channels. My work involved creating compelling advertising assets, including social media posts, engaging carousels, and impactful email campaigns, all tailored to highlight the innovative design, performance, and sustainability features of the Ioniq models. Through thoughtful design and strategic messaging, I helped shape the visual identity of the campaign, ensuring it resonated with the target audience while showcasing Hyundai's commitment to a cleaner, more connected future.
N-Range
As a designer working on marketing materials for the Hyundai N range, I focus on capturing the high-performance spirit and dynamic energy of the brand. Whether it’s creating bold visuals for social media, designing eye-catching carousels, or developing sleek, high-impact ads, my goal is to communicate the thrill of driving an N model.
The aggressive styling, track-ready tech, and precision handling all need to come through in every design, ensuring that the excitement of the N range resonates with the target audience. It’s about making the performance experience tangible—through motion, colour, and a sense of speed—while keeping the messaging fresh and engaging across all platforms.
