I led the ZEIL Jobs Smarter campaign, reimagining job hunting through design, copywriting, and multimedia storytelling. Working with TINY DISCO, we created a visually striking, narrative-driven campaign with bold simplicity and subtle humour.

As the creative lead, I shaped the overall vision, wrote compelling copy that matched ZEIL's tone, and managed image grading and editing for visual consistency and impact. The campaign spanned OOH installations, programmatic ads, and social media, using a mix of short-form content for quick engagement and longer videos for a deeper connection.