Renault Arkana
The Renault Arkana was a new SUV that could be launched creatively on the market. The car was described as the ultimate day-to-night vehicle, taking you from the beach to the bar.
We covered an array of mediums to push this car launch out into the New Zealand market. We covered as many digital platforms as possible with HTML banners, Click to pause TVNZ ads, Social media, and video content.
Approach.
For this design, I focused on highlighting the romantic undertones of the photoshoot while bringing a sense of energy and vibrancy to the composition. By leveraging warm pink and purple tones, I introduced a striking pop of color that allowed the Renault Arkana to stand out against the bustling city backdrop. The sharp, futuristic angles of the Renault logo inspired the geometric color blocks, which were strategically placed to create dynamic movement and pull the car into the foreground.
The Arkana is designed to embody both style and excitement, and color played a pivotal role in conveying the youthful, spirited essence of the brand and vehicle.
