FisherFunds Value Exchange
FisherFunds’ Value Exchange campaign was a strategic digital initiative designed not only to promote the brand but also to provide tangible value to both potential and existing customers through a downloadable PDF.
As the lead designer, I was responsible for crafting the user journey, ensuring a seamless experience that guided customers from social media and eDM touchpoints through to the website, ultimately driving sign-ups and PDF downloads.
Our target audience was primarily individuals ranging from middle-aged to retirees, with a strong emphasis on physical activity and overall health. Drawing inspiration from the theme of "lust for life," I conceptualized a design that captured the essence of vitality and how an active KiwiSaver plan can empower individuals to build a brighter, more secure future.
FisherFunds Wayfinding
As part of the FisherFunds brand experience, I was tasked with designing the wayfinding system for the building, ensuring a seamless and intuitive navigation experience for visitors. The goal was to create a clear, welcoming path from the entrance to key areas, with signage that reflected the brand’s identity. By considering the flow of foot traffic, visibility, and ease of access, I designed a system that helped visitors effortlessly navigate the space while reinforcing the brand’s professional and approachable image.
