HunterHome
As the lead designer at HunterHome (formerly known as Hunter Furniture), I was responsible for conceptualising and executing creative strategies for monthly promotions aimed at driving customer engagement both in-store and online. I led the design for a variety of promotional materials across multiple platforms, including in-store collateral, HTML5 banners, and social media campaigns. My work played a key role in attracting new customers and boosting sales by ensuring each promotion resonated with our target audience and aligned with the brand’s aesthetic.
Promotional Print
I led the design and execution of all promotional print materials for HunterHome, crafting eye-catching flyers, brochures, and posters that effectively communicated the monthly promotions. Each piece was carefully designed to align with the brand’s identity while also highlighting key offers in a way that drove foot traffic to the store. By keeping the visuals fresh and relevant to seasonal trends, I helped ensure maximum engagement with customers both new and returning.
Website
For the website, I played an integral role in creating engaging digital experiences to promote monthly sales and promotions. This included designing dynamic banners, landing pages, and call-to-action elements to enhance the online shopping journey. I ensured the website’s design was visually cohesive with other promotional materials, making the transition from an online ad to a website seamless and intuitive for customers. My goal was to drive conversions by making the site easy to navigate while amplifying the promotional offers.
In-store Print Promotions
I was responsible for designing in-store print promotions, including large-scale posters, shelf signage, and promotional banners that caught the eye of shoppers and reinforced our monthly offers. Working closely with the retail team, I ensured that the designs complemented the store’s layout and attracted attention from key touchpoints throughout the shopping experience. My designs contributed to an engaging in-store atmosphere, encouraging impulse buys and enhancing overall customer experience.
Digital Advertising
For digital advertising, I designed and produced HTML5 banners and display ads for various platforms, including social media and Google Ads. I worked to ensure that each ad was visually striking and optimised for performance, with clear messaging and compelling calls to action. These ads played a crucial role in driving online traffic and sales, ensuring HunterHome's promotions reached the widest possible audience with maximum impact.